Article

Why to put SALES back into PRESALES

Put “sales” back into “presales”! Hands down: we presales pride ourselves on being not-sales.Independent. Customer advocates. Technical experts.Right? Well, we are! But too often we forget presales remains a sales element after all. 😕...

penguin and seagull

A Penguin’s March

I am a penguin. In the desert, by myself. I waddle along and meet two pairs of long, hairy legs. Looking up. A camel. “You got funny feet. Come walk with me”, he says. I waddle...