Clickbait is a crime, so is its opposite

“𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹, 𝗼𝘁𝗵𝗲𝗿𝘄𝗶𝘀𝗲 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘀𝗼 𝗺𝗮𝗻𝘆 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝘀 𝗼𝗻 𝗮 𝘀𝗲𝗿𝘃𝗲𝗿 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲.”

Says Adam Tinworth.

Adam is a journalist for over 20 years.
With an amazing blog for over 17 years.

Adam knows nothing about Solutions Engineering.
(I assume.)

Adam knows a ton about publishing.
(Of that I’m certain.)

His texts speak to me.

Like Sunday when Adam wrote about the people who made that emailing spinach go viral.
(I’m sure you read about it.)

In that article Adam drops three lines worth 𝗴𝗼𝗹𝗱 for 𝗲𝘃𝗲𝗿𝘆 𝗦𝗘 there is.

☝️ 𝘊𝘭𝘪𝘤𝘬𝘣𝘢𝘪𝘵 𝘪𝘴 𝘢 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘸𝘩𝘪𝘤𝘩 𝘰𝘷𝘦𝘳-𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘴 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳-𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘪𝘯 𝘢 𝘥𝘦𝘤𝘦𝘱𝘵𝘪𝘷𝘦 𝘸𝘢𝘺.

✌️ 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢𝘯 𝘦𝘲𝘶𝘢𝘭 𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘴𝘪𝘵𝘦 𝘤𝘳𝘪𝘮𝘦: 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦𝘴 𝘴𝘰 𝘷𝘦𝘳𝘺 𝘣𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘯𝘰𝘣𝘰𝘥𝘺 𝘧𝘪𝘯𝘥𝘴 𝘰𝘳 𝘳𝘦𝘢𝘥𝘴 𝘵𝘩𝘦 𝘧𝘢𝘴𝘤𝘪𝘯𝘢𝘵𝘪𝘯𝘨 𝘳𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘶𝘯𝘥𝘦𝘳𝘯𝘦𝘢𝘵𝘩 𝘪𝘵.

🤟 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘰 𝘸𝘢𝘭𝘬 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘵𝘸𝘰 𝘪𝘴 𝘢 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘴𝘬𝘪𝘭𝘭 𝘧𝘰𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘫𝘰𝘶𝘳𝘯𝘢𝘭𝘪𝘴𝘮.

Does it speak to you, too?


Further recommended reading: The skill of making emailing spinach go viral (Adam Tinworth)

What to learn about drawing your customer’s attention to your solution? Contact me.

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