Creatology – or why a split brain drives presales greatness

Did you know the concept of ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐—บ๐—ฒ๐—ป๐˜?

Switching between the inspiring, long-term, big picture prone mindset and the tactical getting-stuff-done attitude.

It’s similar with SEs.
It takes both for greatness.

Let’s call it the concept of ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ผ๐—น๐—ผ๐—ด๐˜†*.

โ˜๏ธ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜†.
โ–ซ๏ธ Asking good questions,
โ–ซ๏ธ Listening for nuances,
โ–ซ๏ธ Reading between lines,
โ–ซ๏ธ Walking in your customer’s shoes,
โ–ซ๏ธ Thinking slow,
โ–ซ๏ธ Connecting dots,
โ–ซ๏ธ Crafting futures in your head.

โžฏ ๐˜‹๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ๐˜ด.

โœŒ๏ธ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜†.
โ–ช๏ธ Research thoroughly,
โ–ช๏ธ Discover diligently,
โ–ช๏ธ Structure findings,
โ–ช๏ธ Engineer requirements,
โ–ช๏ธ Design for value,
โ–ช๏ธ Co-create solutions,
โ–ช๏ธ Demo-to-close.

โžฏ๐˜‹๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต.

*) Apparently, the brand is taken. Selling foam stickers and puffy paints. Not bad either. ๐Ÿ’๐Ÿผโ€โ™‚๏ธ

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