Your iPhone vibrates. It’s Sandra, your sales executive. Enterprise customer wants to meet. ASAPissimo. Their churn sky rocketed, pipeline crashed. Help is needed, time is of the essence. They heard about your new “AI thing”. They imagine a combination of a Swiss army knife and a lightsaber. Showtime. You put on your Superman costume. You glue their logo on your standard demo. You grab your standard slides, write their company name on it. Pick some credential one-pagers and commercial benchmark figures. Preparation done in 20 minutes. Max. ?
Sales Enablement as a Strategic Imperative — a Systemic Framework
December 21, 2021
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